Here is the abstract from my poster submission to give you an idea of what it's about...
ILLUSORY FATIGUE IN THE MARKETPLACE: THE EFFECTS OF
PERCEIVED RESOURCE DEPLETION ON CONSUMER CHOICE
Marla B. Alexander, Edward R. Hirt, Joshua J. Clarkson; Indiana University-
Bloomington—Recent research within the domain of self-regulation
has demonstrated the importance of perceived resource depletion in
overcoming actual resource depletion (Hirt & Clarkson, 2008). The
purpose of the current research was to investigate the impact of
perceived mental resources on the quality of consumer decision-making.
Participants first performed a modestly or highly depleting task before
receiving feedback regarding the supposedly replenishing or fatiguing
effects of an aromatherapy candle in the experimental room. Under
modest depletion, participants took the aromatherapy feedback at facevalue,
such that individuals given the replenishing (versus fatiguing)
feedback perceived less resource depletion. Under high depletion,
participants misattributed their depleted state to the aromatherapy
candle, such that individuals given the fatiguing (versus replenishing)
feedback perceived less resource depletion. After manipulating people’s
perceptions of their mental resources, individuals were presented with a
series of product choices as well as the Smith/Brown department store
task (cf. Sanbonmatsu & Fazio, 1990). Individuals who perceived
themselves as more (versus less) depleted made more errors in choosing
objectively better products and performed more poorly on the Smith/
Brown department store task, irrespective of individuals’ actual level of
depletion. Furthermore, this pattern of effects on choice behavior was
observed only for individuals who enjoy and engage in effortful thought
(i.e., high in Need for Cognition: Cacioppo & Petty, 1982), suggesting
aspects of this perceptual process may be metacognitive in nature.
Implications for the role of metacognition in perceived resource
availability, as well as future directions regarding illusory fatigue in
other phenomenon, are discussed.
PERCEIVED RESOURCE DEPLETION ON CONSUMER CHOICE
Marla B. Alexander, Edward R. Hirt, Joshua J. Clarkson; Indiana University-
Bloomington—Recent research within the domain of self-regulation
has demonstrated the importance of perceived resource depletion in
overcoming actual resource depletion (Hirt & Clarkson, 2008). The
purpose of the current research was to investigate the impact of
perceived mental resources on the quality of consumer decision-making.
Participants first performed a modestly or highly depleting task before
receiving feedback regarding the supposedly replenishing or fatiguing
effects of an aromatherapy candle in the experimental room. Under
modest depletion, participants took the aromatherapy feedback at facevalue,
such that individuals given the replenishing (versus fatiguing)
feedback perceived less resource depletion. Under high depletion,
participants misattributed their depleted state to the aromatherapy
candle, such that individuals given the fatiguing (versus replenishing)
feedback perceived less resource depletion. After manipulating people’s
perceptions of their mental resources, individuals were presented with a
series of product choices as well as the Smith/Brown department store
task (cf. Sanbonmatsu & Fazio, 1990). Individuals who perceived
themselves as more (versus less) depleted made more errors in choosing
objectively better products and performed more poorly on the Smith/
Brown department store task, irrespective of individuals’ actual level of
depletion. Furthermore, this pattern of effects on choice behavior was
observed only for individuals who enjoy and engage in effortful thought
(i.e., high in Need for Cognition: Cacioppo & Petty, 1982), suggesting
aspects of this perceptual process may be metacognitive in nature.
Implications for the role of metacognition in perceived resource
availability, as well as future directions regarding illusory fatigue in
other phenomenon, are discussed.
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